read images from SQL server

Hi Guru's,
I want to show images in my webforms, but whitout any succes...... , hope some can tell me why
as base I've used exactly the same script as defined in the article http://www.dotnetbips.com/displayarticle.aspx?id=101
Maybe its because some of the HTML is incorrect ?
<itemtemplate>
<asp:image id="img" runat= server></asp:image>
</itemtemplate>
Please , a need some assitance here

regards
STry the link below for working code and there is a Microsoft Channel 9 show doing the same thing. Hope this helps.
http://www.codeproject.com/cs/database/ImageSaveInDataBase.asp